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Florida State Guard

In May of 2023, Adele Creative was selected to provide the first public-facing content and communications for the newly-revived Florida State Guard.


Brand Development, Website Design, Content Production, Social Media Management


State of Florida





In two months, our team led the full brand development from website design to content production, design, communications and social media management.

Continued work

Adele Creative continued to serve the FSG during Hurricane Idalia and after with crisis communications, external affairs support and ongoing design & social media content. 


From the Initial Entry Training (IET) Camp in 2023 to Hurricane Idalia activation, drill weekends and more, our team provided the documentary photography needed to help the public see inside the FSG's activities.

FSG Website
FSG Mobile

Website Design & Development

Built in a two-week time period during the first Initial Entry Training (IET) Camp, the website for the Florida State Guard became a primary source of official information for the public, press and potential recruits. Work included the wireframe, UX design, copywriting, content production and launch.


In addition to powerful photography, our team produced compelling brand videos, reels and documentary work designed to increase public understanding.

FSG iPhone (2).png

Behind the Scenes

Whether it was riding the amphibious Fat Truck or suiting up to rappel down a 70' tower with recruits, our team went to new heights to get the job done. Having fun was a happy byproduct of many sleepless nights spent turning projects around in record time.

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