TOC is the dominant market leader in South Georgia and North Florida. Still a physician-led company, TOC is known for its unique team comprised almost entirely of fellowship-trained surgeons. The practice celebrated 50 Years in 2024.
Creative Direction, Campaign Design, Photo & Video Production, Scripting, Print & Digital Design, Media Buying, PR
North Florida, South Georgia
Adele Creative became the agency of record for TOC in 2023. We took an authentic approach to TOC's messaging, using physicians, real patients and people from the community rather than models, to convey TOC's connection with their patients.
In 2024, Adele Creative developed "A Legacy That Moves You"—a campaign celebrating the practice's impact around its 50th anniversary.
Campaign · Only Experts
In 2023, Adele Creative began its work for TOC with the Only Experts campaign—emphasizing the practice's unique commitment to a high skill level. From creative direction to design, scripting for radio & television, production and media buying, our strategy maximized TOC's modest budget to reach young and old audiences across traditional and digital platforms as well as in earned media.
Digital & Traditional Media
A strategic media buy reached diverse audiences and included traditional & digital outdoor, magazine ads, traditional television and OTT as well as digital & social ads that complemented robust earned media.