Powerful Healthcare Marketing
Adele Creative’s Healthcare Team brings together 100+ years of experience with some of the region’s most respected healthcare organizations, from hospitals to regional clinics to physician groups and individual practitioners. We’ve assembled world-class strategists, creatives, designers and writers to give you access to top talent so you can connect with your community, protect your reputation and advance your goals.
Services
Strategy, campaigns and design
Video & photo production
Digital & traditional advertising
Search engine marketing
Social media marketing
Focus groups & surveys
Public relations
Case Study - TOC Orthopedics
A regional leader in orthopedic medicine, TOC is comprised entirely of fellowship-trained specialists. Elevating the quality of their creative commercials and design, messaging and strategic spend, Adele Creative increased TOC’s reach into new markets, achieving conversion rates ranging from 3.4% to 41% on display ads—more than 3x to 40x the industry average of 1% for healthcare.
Campaign design married traditional media like outdoor/billboards, television commercials, radio advertising and print ads with digital display ads, streaming video, social media ads and PR features in the region’s premier publications. This was achieved with no increase in their marketing budget over the year previous, raising their profile across North Florida and South Georgia.
Campaign · Only Experts
In 2023, Adele Creative began its work for TOC with the Only Experts campaign—emphasizing the practice's unique commitment to a high skill level. From creative direction to design, scripting for radio & television, production and media buying, our strategy maximized TOC's modest budget to reach young and old audiences across traditional and digital platforms as well as in earned media.
Digital & Traditional Media
A strategic media buy reached diverse audiences and included traditional & digital outdoor, magazine ads, traditional television and OTT as well as digital & social ads that complemented robust earned media.
